The basic story of the book is the tutelage of a student named Style (funny – that’s the name that Strauss sometimes goes by! The mentor in the book is undoubtedly Erik von Markovik, the most familiar of the seduction community to the rest of the world — the man known as Mystery, whose Method was featured on a reality show from VH1.
Strauss would later release titles related to The Game, including a selection of stories “from the cutting room floor”.
Moving away from this philosophy only slightly, Strauss has opened what he calls “The first online school for self-improvement and attraction”, though it is easy to imagine this “school” as just the next step for pickup artists and their students – why not gather all of your “method” teachings into easy-to-disseminate lectures and packages so that men don’t mind paying “tuition” to learn from you.
And packaging this material as a ‘school’ is an equally sneaky way to convince men that this information is valuable and necessary.
Often humorous, often scary, always dirty and usually featuring more than its share of braggadocio, the book was on the top of every bestseller list in the country, including Amazon.com, for months.
Occasionally these fights have gotten personal, taking away what little credibility this community had in the eyes of many.