For comparison, the sixteen-year-old has 1.3 million paying subscribers, a number that Rudder tore apart in his April 7 blog post."Match.com's numbers are just as grim [as e Harmony's]," he wrote.
"They're a public company, so we can get their exact subscriber info from the shareholder report they file each quarter.
Hopefully the acquisition doesn’t prevent Ok Cupid from publishing its anonymized data about the online dating scene.
Or better yet, the reports will include data from both and Ok Cupid.
Here's what we have from Q4 2009:"Rudder goes on to show why it is exactly that so many profiles on these "pay for dates" sites are "dead," or inactive: Match.com's business model means that the company makes more money by signing up new subscribers than it does by keeping existing subscribers happy.
And that business model hasn't changed since Rudder wrote the post."We know that many people who start out on advertising-based sites ultimately develop an appetite for the broader feature set and more committed community, which subscription sites like and offer, creating a true complimentary relationship between our various business models," wrote Greg Blatt, CEO of IAC, Match.com's parent company, in a press release announcing the new acquisition.
Here are a few of our arguments to bear in mind along with the ‘grain of salt' Mr. We ran a preliminary analysis on our figures over this past year to get a breakdown in the differences between our results on free and pay sites.
We would like to collect more data before we try to draw a concrete conclusion (stay tuned for a blog on this in the future) on this matter, but our early findings are still pretty interesting: • Messages sent to pay sites were Note: These figures apply to paid dating sites with free-roaming capabilities such as Match and Yahoo! not relationship sites like Chemistry and e Harmony that deliver matches to you and have a guided communication process.
(Celebrating the idea, several other websites still link to where the post once lived; visitors are automatically redirected to the Ok Trends landing page.) Could that be because Match.com, a long-time player in the dating game, just purchased Ok Cupid for million in cash?
For another thing, as I'll explain, pay sites have a unique incentive to profit from their customers' disappointment."Ok Cupid launched in 2004 as an alternative to subscription-based sites like and, to this day, brings in almost all of its money from traditional advertising methods.
The formula has worked: Ok Cupid was named one of magazine's top 10 dating sites in 2007 and now has more than 3.5 million active members.
It stands to reason that if you've shelled out your hard-earned dollars for something, you're going to take it more seriously than if you got it for free.
Free sites are perfect for playing around, people with nothing better to do can set up joke profiles to amuse themselves, or just set one up to see what the online dating rage is all about and then forget about it.
If, on the other hand, every time you open your credit card statement there's a little sum going to Match or e Harmony, it's another nudge to push you back to the computer and make sure you're getting enough bang for your buck. Rudder makes in his argument is that the user stats given out by Match and e Harmony don't take into account profiles people don't use anymore, or users who haven't paid and so can't receive messages. Free sites have the same problem – probably to an even worse degree.