The bigger picture is that POF aims to differentiate itself from Tinder and others going forward by doubling down on conversations – something that’s already a key focus for the company. It’s also the second largest in terms of monthly users, behind Tinder. And it claims to have the most conversations compared with other dating apps, with 2.5 million taking place on its platform daily.The company also says it was seeing million in revenue at the time of its acquisition, and has been growing that in the double-digits since.The launch of the new features follows a couple of other recent updates for POF, including last summer’s launch of a conversation-starting utility called Spark, which lets you comment on an individual part of a user’s profile (like Hinge). Despite these changes, POF along with other older apps are still challenged in terms of overcoming users’ preconceptions.If people remember it as a dated app with an older crowd, they may never bother with it again, gravitating to newer apps like Tinder, Bumble, or Hinge, for example.There’s a lot of attention and R&D on matching with someone and swiping and all that,” says CEO Hesam Hosseini, who joined the company from Match Group, post-acquisition.“But when it comes to actually being in a conversation, dating apps are several years behind social apps.That said, many people understand that dating is a numbers game – meaning, the more places you play, the more people you meet, and the more shots you have at ditching the apps for good.
The gleaming space could easily house 30 employees, but as Frind strides in, it is eerily quiet -- just a room with new carpets, freshly painted walls, and eight flat-screen computer monitors.
These sorts of voice and messaging features are common today on social media and chat applications, but haven’t all made their way to the world of dating apps.