Some examples include MSN ad Center, MSN Shopping (affiliated with e Bay, Price Grabber and Shopping.com), and the Encarta encyclopedia with various levels of access to information.
The new website put MSN in direct competition with sites such as Yahoo! Because the new format opened up MSN's content to the world for free, the Internet service provider and subscription service was renamed MSN Internet Access at that time.(That service eventually became known as MSN Dial-up.) The relaunched contained a whole family of sites, including original content, channels that were carried over from 'web shows' that were part of Microsoft's MSN 2.0 experiment with its Internet service provider in 1996-97, and new features that were rapidly added.became the successor to the default Internet Explorer start page, as all of the previous 'Microsoft Internet Start' website was merged with The single sign-in service for Microsoft's online services, Microsoft Passport (now Microsoft account), also launched across all MSN services in 1999.
The portal and related group of services under the 'MSN' umbrella remained largely the same in the early 2000s.
At the same time, the company launched a new web portal named Microsoft Internet Start and set it as the first default home page of Internet Explorer, its web browser.